Friday, February 24, 2017

PPC Google AdWords certification course --

Syllabus of Google Adwords Fundamental Exam..
* Fundamental of PPC
  • An introduction to PPC
  • PPC for Google, Yahoo & Bing Search Engine
  • Branding & Conversion
  • CPC-based, CPA-based & CPM-based accounts
* Competitive Analysis
  • Website & Competitor Analysis
* Keyword Strategy
  • Seed Keyword generation
  • Keyword Research with Google Keyword Planner tool
  • Keyword Match Type
* PPC Basics
  • Quality Score
  • Campaign Structuring & Budgeting
  • AdCopy Creation
  • AdCopy Explanation (Text, Image, Rich-Media & Ad Builder)
  • PPC Metrics
* PPC Google AdWords Account Set-up
  • AdWords Account Set-Up
  • Generating Client PPC Proposals (Very Important)
  • Creation & implementation of Conversion Tracking Code
  • Budget, Billing  & Reporting
  • Linking of Webmaster, Youtube & Analytics with AdWords
  • Search & Display Network Campaign Targeting
* PPC Campaign Management & Features
  • Ad Extensions
  • Remarketing Targeting
  • Bidding & Optimization Technique
  • Invalid Clicks
  • Conversion Optimizer
  • Flexible Bid Strategies
  • Search Funnel or Attribution Model
  • Different Analysis Report
PPC Targeting & 3rd Party Tools
  • Product Listing / Shopping Ads
  • My Client Center
  • Video Campaign Creation
  • Bing AdCenter explanation
  • AdWords Express
  • AdMob Campaign Creation
* Case Studies & Best Practices
  • Analytics Set-Up, Tracking Code & Correlation
  • Analytics role in PPC – Analytics related for Adwords Improvement
Different Assessment Tests conducted during the course sessions;
  • Excel test to improve your analysis ability
  • Practice of implementing PPC theory to Live Projects
  • PPC proposal template creation
  • Optimization strategies
  • PPC Metrics correlation test (Guaranteed session to clear most of your doubts)
  • Forecasting & Decision-making with PPC 3rd party tools
  • Online PPC Metrics test