Monday, February 8, 2016

India Mobile Internet Users 2016- 76% Growth In 2015..

According to the latest report from IAMAI, titled Mobile Internet In India 2016, the country is estimated to have 371 million mobile internet users by June 2016. India will attract 65 million new mobile internet users coming onboard during the period of six months, ending June 2016.
When we put these growth figures of mobile internet users in India along-side the total number of internet users in India, mobile emerges as the clear winner. According to the another the previous report from IAMAI, the number of total internet users in India will reach 462 million mark by June 2016, a 31% yearly growth during the first half of 2016. The percentage, however, is way below than the estimated 56% YoY growth in the number of mobile internet users in India during the same period.



MOBILE INTERNET USERS IN INDIA: URBAN VS RURAL
The latest IAMAI report further highlights that 71% of the estimated 371 million mobile internet users in India will belong to Urban area. However, the rural area still holds an enormous potential to drive the future growth of mobile internet in India. In 2015, the number of mobile internet users from rural area doubled from 2014 and in 2016 the growth percentage is estimated to outclass all the previous figures.

As the number of mobile internet users is increasing with each passing year, mobile users in India are becoming more data hungry. In 2015, the share of mobile internet spend in the average monthly bill rose to 64% from 54% in the previous year. However, this has a clear impact on the cost of accessing mobile data that fell about 18% in 2015. These changes can be attributed to the fact that with the improving mobile infrastructure and the availability of improved high-speed 3G and 4G connectivity, people are shifting to apps and internet for most of their activities. The dependency on Voice call has been reduced and people are rather preferring the internet on their mobile phone to make more informed decisions.