Monday, January 27, 2014
My major sections in Google Analytic are:
- Timing Target: What time of year are you looking to book, sell, etc.? (If there is no timing target, just leave this alone.)
- Top Converting Traffic Sources: Look at the All Traffic report under the Acquisition tab in Google Analytics.
- Best Converting Landing Page: Look at the Landing Pages report under Behavior –> Site Content and view it with Ecommerce info sorted by transactions descending.
- Highest Visit Count Landing Page: Look at same report as above, but sorted by Visits descending.
- Top 3 Keywords Driving Conversions: This is trickier because we live in “Not Provided” land. You will need to use PPC or Webmaster Tools Search Query data to help you get an idea of keyword phrases that convert.
- Top 3 Converting States/Cities/Metros: Under Audience –> Geo –> Locations, look at cities or states and Ecommerce, then sort by transactions descending.
- Male/Female Conversion Ratio: Under Audience, look at Demographics and then Gender. Apply the Ecommerce info and sort by transactions descending to see who converts more.
- Top Converting Age Group Demographic: Under Audience, look at Demographics and then Age. Again, apply the Ecommerce info and sort by transactions descending.
- Purchase/Booking Window: This is somewhat difficult to gauge in Google Analytics. I recommend looking at Time to Purchase under Conversions –> Ecommerce. The tricky piece is attribution — if you are looking at “Last Click Attribution,” which is the default