Friday, January 4, 2013
The company says that mobile local ad spending will outpace mobile national ad spending by 2016. BIA/Kelsey projects that local mobile ad spending will account for 58 percent of total ad spending in four years. The company expects mobile ad spending to reach $9.92 billion by 2016. According to the company's figures, mobile ad spending was only at $2.7 billion for this year. In 2012, $1.2 billion was spent on mobile local ads and $1.5 billion was spent on national mobile ads.