Friday, January 4, 2013

Mobile Marketing & Measurement Snapshot

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Mobile has become an integrated part of the marketing mix and is no longer an add-on to campaigns. In fact, it’s the central focus for a growing number of marketers, 87 percent of whom are planning to increase their emphasis on mobile in 2013.

Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

The company says that mobile local ad spending will outpace mobile national ad spending by 2016. BIA/Kelsey projects that local mobile ad spending will account for 58 percent of total ad spending in four years. The company expects mobile ad spending to reach $9.92 billion by 2016.

According to the company's figures, mobile ad spending was only at $2.7 billion for this year. In 2012, $1.2 billion was spent on mobile local ads and $1.5 billion was spent on national mobile ads.