Monday, February 27, 2012

Best Way to Focus Your PPC Analysis & Optimization

Here’s a list of metrics that a PPC manager may need to monitor in order to maintain their campaign:
  • Impressions
  • Clicks
  • Click-through rate
  • Cost-per-click
  • Cost-per-thousand-impressions
  • Average position
  • Conv. (1-per-click)
  • Conv. (Many-per-click)
  • Cost-per-conversion (1-per-click)
  • Cost-per-conversions (Many-per-click)
  • View-through conversions
  • Conversion rate (1-per-click)
  • Conversion rate (Many-per-click)
  • Impression share
  • Exact match impression share
  • Impression share lost (budget)
  • Impression share lost (rankings)
  • Relative click-through rate
  • Phone impressions
  • Phone calls
  • Phone-through rate
  • Phone cost
  • Call duration
  • Call time
  • Average cost-per-call
  • Revenue
  • Return on investment
  • Profit margin
  • Average order value
  • Lifetime value
  • Bounce rate
  • Pages-per-visit
  • Time on site
  • % of new visits
  • % of return visits
  • Revenue per click
  • Revenue per impression
  • Value per visit
  • Quality score
  • Keyword quality score
  • Landing page quality score
  • Landing page user experience
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