Tuesday, November 29, 2011

Phone Numbers In Paid Search Ads

By adding a phone number to PPC ads, you can save a visitor skip the step of going to your site especially if they already know they want to connect with your business, get additional information, make an appointment, etc. In PPC advertising, this is done via the call extension.

With call extensions, advertisers can either use a company business number or a Google forwarding phone number – Google will dynamically generate unique phone numbers per ad group and calls are routed to your business number.

Note: Click charges apply to visitors that click phone numbers using a mobile device. The calls will cost $1 USD per call for other types of calls to the Google numbers.

Call Analytics
It’s worth noting there are several places in the Google interface advertisers can get information on incoming phone calls:

To see number of calls received, segment by “click type” at the ad group or keyword level.
For more detailed reports, go to the “dimensions” tab and select “view” then “call details”.
Here, you can see the following call details:

Call start time
Call end time
Call status (missed or received)
Caller area code
Call type
Note: addresses and phone number work well together in PPC ads, so consider using both together in your paid search advertising.

Monday, November 28, 2011

PPC and Bounce Rate Analyze

While it is true that, in its most basic form, a PPC manager’s job is to find affordable and quality traffic, some people take this concept a little too far. Every so often we’ll run across a blog or a discussion in which a PPC “expert” will declare something along the lines of: “PPC only concerns driving traffic, once the traffic lands on the site, the rest is up to IT to make them convert.” The sentiment is understandable, because a PPC manager really doesn’t have control of the traffic once it lands on the website. But, completely neglecting on-site behavior puts a ceiling on ROI, not to mention it neglects the clients’ best interest.

Moreover, it’s tough to determine traffic quality unless on-site behavior is accounted for. Targeting relevant keywords in relevant places should drive quality traffic – but unless there are some numbers to back it up, the quality of the traffic is mere speculation. Conversion rates are the generally accepted determination of traffic quality, and we’re not about to knock down that door because it’s a valid measurement. But for some markets and industries – especially those with longer sales-cycles, it can be difficult to use conversion rates – for a number of reasons.

One alternative “quality of traffic” measurement is bounce rates. Using standard Analytics reporting, it’s quick and easy to see bounce rates by campaign/ad-group/keyword and a whole bunch of other paid-traffic segments. Comparing paid-traffic bounce rates to the bounce rates of other forms of traffic will paint a pretty clear picture whether or not you are indeed attracting quality traffic.

Don’t get us wrong, it’s not in the PPC manager’s domain to control bounce rates. But it is the PPC manager’s job to boost ROI. Optimizing accounts by bounce rates is not as standardized as many other PPC optimization techniques are, which mainly focus on targeting positions or conversions. That’s all well and good – we use those techniques as well. But we also keep a close eye on bounce rates because a bounce equals a wasted click.

Friday, November 18, 2011

Prepare for Certification in Digital Marketing

Prepare for certification with me..

Course 1: Content Management Systems
Wordpress CMS, Joomla CMS, Drupal CMS, Magento Store, ZenCart Store (any one)

Course 2: Search Engine Optimization
Basics & advanced search engine optimization, all major search engines - Google, Yahoo, Bing, Webmaster Central, Information Architecture

Course 3: Pay Per Click Advertising
Google Adwords, Bid Optimization, Creative Ad text writing, Campaign management, Media planning, Google certification (optional)

Course 4: Social Media Marketing
Specialization in Facebook marketing for business, Twitter marketing for business, LinkedIn profile marketing, YouTube Video marketing

Course 5: Email Marketing
Customer relationship management, Newsletter management, Subscriber management, Aweber, ConstantContact, VerticalResponse (any one)

Course 6: Affiliate Management
ClickBank, Comission Junction - Setting up an affiiate program, Best money making affiliate programs, Domains that sells, Optimizing affiliate landing pages, Affiliate video marketing tactics

Course 7: Web Analytics & Measurement
Google Analytics - advanced google analytics implementation, filters and profiles, goals, funnel tracking, custom segmentations, dashboard creations for social media, analytical dashboards for mobile marketing, Excel plug-ins and reporting, Custom SEO reporting, PPC report templates, SiteCounter, Google Analytics Qualified Certification (optional)

Tuesday, November 15, 2011

General Google AdWords Mistakes

General Google AdWords Mistakes We do-

Do you avoid Google Adwords PPC mistakes? Google AdWords has been a major form of online marketing since 2000 and has only increased in use by businesses and individuals.
In 2009 Google’s total advertising revenues through AdWords were $21 billion, and it’s still growing.
This increase in use by many users means that to succeed at use of AdWords requires more stringent use of it. Knowing what not to do is just as important as knowing how to use it properly. Being careful with AdWords is worthwhile, to keep a solid ROI when using this tool.
There are some elements of AdWords to be cautious with – here are 6 mistakes you should avoid making when using Google’s PPC tool:

1. Create only one ad group for various keywords-

It’s very tempting to just put all your keywords into one campaign and one ad group. However, this will only keep it difficult to target your keywords with the ads you use, since you’ll be trying to target multiple variations on keywords.
The best thing to do is create separate ad groups for each set of keywords. This way you can make unique ads that fit the keywords well, and stay relevant.

2. Make only one ad for your ad groups or too many Ads into one adgroup-

You need to have an ad in place to communicate with the people searching for your keywords. However, having only one means you will never know for sure if it can be improved upon.
A better approach is to create at least two ads, this way you can see which ad performs better, keep it, and then revise the other ad. This is called “split testing” and is commonly used by professional AdWords users.

3. Leave all networks active for your campaigns-

By default AdWords uses both a search network and a content network. However, leaving the content network active can make it more difficult to focus on pure keyword marketing through the search engines. Google is improving this, but even now it’s better to unselect the Content Network inside your Campaign Settings.
The Content Network is the placing of ads on websites instead of in the search results, and is a different advertising approach. If this is something that you want to do in addition to the Search Network, it’s best to create a separate campaign for the Content Network. This way you can adjust your keywords to be much more targeted for this style of advertising, and you can track each more easily.

4. Use only broad match keywords-
When entering keywords into AdWords, the default listing for all keywords is “broad match”. To get more specific, place double quotes around your keywords to get “phrase match” (which will match all keywords that contain that phrase) and double square brackets to get “exact match” (which will match only searches that contain that exact keyword phrase, nothing more, nothing less).
When you use only broad match, your ads will show to a much broader range of keywords, in many cases keywords you would not specifically choose to advertise for. By using phrase and exact match, you can have much tighter control over what keywords will prompt your ad to show.

5. Never use negative keywords-

Even though most AdWords users have heard of negative keywords, many don’t realize the power they contain. By using the negative keyword properly you can reduce your expenses on keywords you’re not targeting to a very large degree.
To use it, put a hyphen in front of any keyword you do not want your ad to show. This can also work with phrase and exact match keywords. For example: -keyword, -”two keywords”, and -[exact keyword] will all work to ensure that those particular keywords will never bring up your ad.
Often a word such as “free” will get a large amount of traffic that is not converting, and can cause a lot of unnecessary expenditure. By placing it as a negative keyword you can cut a lot of cost.

6. Don’t track conversions-

Conversion tracking is a way to optimize your AdWords campaigns heavily. For example, if you want to keep the keywords that bring in the most opt-ins for your site, set up conversion tracking for your opt-in, to track how many people land on the “thank you for signing up” page.
When you do this you’ll be able to see specifically which keywords are bringing these conversions, and you’ll be able to drop keywords that don’t convert and expand on keywords that do. Not doing conversion tracking means you will never know which of your keywords are bringing the best results.
Making any of these Adwords mistakes can often cause a heavy loss of advertising expenses or an inability to improve well upon your PPC campaigns. Being careful about not making these mistakes can help improve your AdWords campaign (or campaigns), and it will increase conversions and make your spending more effective.
This guest post is by Eric Gesinski who does Tulsa website design and internet marketing, including AdWords management. You can also become star guest blogger and get more exposure for your articles.

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Saturday, November 12, 2011

Web Analytics solution:-

. You can monitor that from where your traffic is coming from, the IP Addresses of your visitors their actions in sequence with time stamp.

. Understand how many unique users visit your site and how many sessions they make

. You can view the path which your visitor followed while browsing. This includes the time spent on each path as well along with the sequence of browsing.

. Usage data by Hits, Kilobytes and user session

. View what were the top entry pages, top exist pages and how many files they downloaded ( most popular pages , most popular files etc)

. See Which sites are giving you referral traffic

. Which Search Engines are getting you traffic, Which Search Terms You are getting visitors on etc.

. Improve Your ROI by doing behavioral Analysis of Your Visitors.

. Distinguishing frequently visited pages is critical to understanding how to drive more traffic to the join page or shopping cart.

. Demographics of your visitors, that from which geographic locations where your visitors are coming in.

. Which referrals and affiliates are driving traffic to your website

Friday, November 11, 2011

Good adwords account structure

Before starting the adwords account we need to design the good adwords account structure for good conversions
1- Identify you advertising goals according to services , you providing may be more then one services you have
2- create the saperate campaign for each services you have.
3-Choose relevent keywords and placement (targetting)
4-Create Simple straightforword , effective ads, eyecatching ads
5-Optimize your website for good conversions
6-Always track you account performance ,weekly,monthly daily basis


Monday, November 7, 2011

common negative keywords for adwords campaign

work from home
cover letter
find a job
what is a
job listing
work at home moms
home based
Curriculum Vitae
work at home employment
part time work
find job
what is
job offer
job description
job hunt
from home
what are
job seeker
job satisfaction
job seeking
role of
give work
give job to