Tuesday, November 29, 2011

Phone Numbers In Paid Search Ads

By adding a phone number to PPC ads, you can save a visitor skip the step of going to your site especially if they already know they want to connect with your business, get additional information, make an appointment, etc. In PPC advertising, this is done via the call extension.

With call extensions, advertisers can either use a company business number or a Google forwarding phone number – Google will dynamically generate unique phone numbers per ad group and calls are routed to your business number.

Note: Click charges apply to visitors that click phone numbers using a mobile device. The calls will cost $1 USD per call for other types of calls to the Google numbers.

Call Analytics
It’s worth noting there are several places in the Google interface advertisers can get information on incoming phone calls:

To see number of calls received, segment by “click type” at the ad group or keyword level.
For more detailed reports, go to the “dimensions” tab and select “view” then “call details”.
Here, you can see the following call details:

Call start time
Call end time
Call status (missed or received)
Caller area code
Call type
Note: addresses and phone number work well together in PPC ads, so consider using both together in your paid search advertising.

Monday, November 28, 2011

PPC and Bounce Rate Analyze

While it is true that, in its most basic form, a PPC manager’s job is to find affordable and quality traffic, some people take this concept a little too far. Every so often we’ll run across a blog or a discussion in which a PPC “expert” will declare something along the lines of: “PPC only concerns driving traffic, once the traffic lands on the site, the rest is up to IT to make them convert.” The sentiment is understandable, because a PPC manager really doesn’t have control of the traffic once it lands on the website. But, completely neglecting on-site behavior puts a ceiling on ROI, not to mention it neglects the clients’ best interest.

Moreover, it’s tough to determine traffic quality unless on-site behavior is accounted for. Targeting relevant keywords in relevant places should drive quality traffic – but unless there are some numbers to back it up, the quality of the traffic is mere speculation. Conversion rates are the generally accepted determination of traffic quality, and we’re not about to knock down that door because it’s a valid measurement. But for some markets and industries – especially those with longer sales-cycles, it can be difficult to use conversion rates – for a number of reasons.

One alternative “quality of traffic” measurement is bounce rates. Using standard Analytics reporting, it’s quick and easy to see bounce rates by campaign/ad-group/keyword and a whole bunch of other paid-traffic segments. Comparing paid-traffic bounce rates to the bounce rates of other forms of traffic will paint a pretty clear picture whether or not you are indeed attracting quality traffic.

Don’t get us wrong, it’s not in the PPC manager’s domain to control bounce rates. But it is the PPC manager’s job to boost ROI. Optimizing accounts by bounce rates is not as standardized as many other PPC optimization techniques are, which mainly focus on targeting positions or conversions. That’s all well and good – we use those techniques as well. But we also keep a close eye on bounce rates because a bounce equals a wasted click.

Friday, November 18, 2011

Prepare for Certification in Digital Marketing

Prepare for certification with me..


Course 1: Content Management Systems
Wordpress CMS, Joomla CMS, Drupal CMS, Magento Store, ZenCart Store (any one)

Course 2: Search Engine Optimization
Basics & advanced search engine optimization, all major search engines - Google, Yahoo, Bing, Webmaster Central, Information Architecture

Course 3: Pay Per Click Advertising
Google Adwords, Bid Optimization, Creative Ad text writing, Campaign management, Media planning, Google certification (optional)

Course 4: Social Media Marketing
Specialization in Facebook marketing for business, Twitter marketing for business, LinkedIn profile marketing, YouTube Video marketing

Course 5: Email Marketing
Customer relationship management, Newsletter management, Subscriber management, Aweber, ConstantContact, VerticalResponse (any one)

Course 6: Affiliate Management
ClickBank, Comission Junction - Setting up an affiiate program, Best money making affiliate programs, Domains that sells, Optimizing affiliate landing pages, Affiliate video marketing tactics

Course 7: Web Analytics & Measurement
Google Analytics - advanced google analytics implementation, filters and profiles, goals, funnel tracking, custom segmentations, dashboard creations for social media, analytical dashboards for mobile marketing, Excel plug-ins and reporting, Custom SEO reporting, PPC report templates, SiteCounter, Google Analytics Qualified Certification (optional)

Tuesday, November 15, 2011

General Google AdWords Mistakes

General Google AdWords Mistakes We do-

Do you avoid Google Adwords PPC mistakes? Google AdWords has been a major form of online marketing since 2000 and has only increased in use by businesses and individuals.
In 2009 Google’s total advertising revenues through AdWords were $21 billion, and it’s still growing.
This increase in use by many users means that to succeed at use of AdWords requires more stringent use of it. Knowing what not to do is just as important as knowing how to use it properly. Being careful with AdWords is worthwhile, to keep a solid ROI when using this tool.
There are some elements of AdWords to be cautious with – here are 6 mistakes you should avoid making when using Google’s PPC tool:

1. Create only one ad group for various keywords-

It’s very tempting to just put all your keywords into one campaign and one ad group. However, this will only keep it difficult to target your keywords with the ads you use, since you’ll be trying to target multiple variations on keywords.
The best thing to do is create separate ad groups for each set of keywords. This way you can make unique ads that fit the keywords well, and stay relevant.

2. Make only one ad for your ad groups or too many Ads into one adgroup-

You need to have an ad in place to communicate with the people searching for your keywords. However, having only one means you will never know for sure if it can be improved upon.
A better approach is to create at least two ads, this way you can see which ad performs better, keep it, and then revise the other ad. This is called “split testing” and is commonly used by professional AdWords users.

3. Leave all networks active for your campaigns-

By default AdWords uses both a search network and a content network. However, leaving the content network active can make it more difficult to focus on pure keyword marketing through the search engines. Google is improving this, but even now it’s better to unselect the Content Network inside your Campaign Settings.
The Content Network is the placing of ads on websites instead of in the search results, and is a different advertising approach. If this is something that you want to do in addition to the Search Network, it’s best to create a separate campaign for the Content Network. This way you can adjust your keywords to be much more targeted for this style of advertising, and you can track each more easily.

4. Use only broad match keywords-
When entering keywords into AdWords, the default listing for all keywords is “broad match”. To get more specific, place double quotes around your keywords to get “phrase match” (which will match all keywords that contain that phrase) and double square brackets to get “exact match” (which will match only searches that contain that exact keyword phrase, nothing more, nothing less).
When you use only broad match, your ads will show to a much broader range of keywords, in many cases keywords you would not specifically choose to advertise for. By using phrase and exact match, you can have much tighter control over what keywords will prompt your ad to show.

5. Never use negative keywords-

Even though most AdWords users have heard of negative keywords, many don’t realize the power they contain. By using the negative keyword properly you can reduce your expenses on keywords you’re not targeting to a very large degree.
To use it, put a hyphen in front of any keyword you do not want your ad to show. This can also work with phrase and exact match keywords. For example: -keyword, -”two keywords”, and -[exact keyword] will all work to ensure that those particular keywords will never bring up your ad.
Often a word such as “free” will get a large amount of traffic that is not converting, and can cause a lot of unnecessary expenditure. By placing it as a negative keyword you can cut a lot of cost.

6. Don’t track conversions-

Conversion tracking is a way to optimize your AdWords campaigns heavily. For example, if you want to keep the keywords that bring in the most opt-ins for your site, set up conversion tracking for your opt-in, to track how many people land on the “thank you for signing up” page.
When you do this you’ll be able to see specifically which keywords are bringing these conversions, and you’ll be able to drop keywords that don’t convert and expand on keywords that do. Not doing conversion tracking means you will never know which of your keywords are bringing the best results.
Making any of these Adwords mistakes can often cause a heavy loss of advertising expenses or an inability to improve well upon your PPC campaigns. Being careful about not making these mistakes can help improve your AdWords campaign (or campaigns), and it will increase conversions and make your spending more effective.
This guest post is by Eric Gesinski who does Tulsa website design and internet marketing, including AdWords management. You can also become star guest blogger and get more exposure for your articles.

Starting Adwords Training Online

Hi guys ,
i am going to start the SEM training online . This training program comprises articles and graphical representation, video representation/discussion of training methods.

you will work on live project which are running with millions of dollars accounts . The professional can also get the benefit for career growth in internet marketing by this training program.
I’ll share my experience of all international clients to candidate with all prospective ways.

The topics of training –
1.An Introduction to Pay Per Click Marketing
2. Preparing for Pay Per Click Campaign
3. Understanding of Google AdWords
4. Techniques to Set Up an AdWords Account
5. An overview of Microsoft adCenter (PPC for Bing & Yahoo!)
6. Learn to Set Up a Microsoft adCenter Account
7. Regional and niche market targeting
8. Successful PPC Bidding Strategies
9. Keyword Research and Ad Copy Creation for PPC Campaigns
10. Understanding PPC Campaign conversion & ROI measurement
11. Learning click fraud & anti-competitive practices
12. Monitoring and tweaking your pages
13.Conversion code setup and optimization

Interested candidate can directly call or mail me

Thanks
Rishi
9718346727
rishi.singh.mca2007@gmail.com

Saturday, November 12, 2011

Web Analytics solution:-

. You can monitor that from where your traffic is coming from, the IP Addresses of your visitors their actions in sequence with time stamp.

. Understand how many unique users visit your site and how many sessions they make

. You can view the path which your visitor followed while browsing. This includes the time spent on each path as well along with the sequence of browsing.

. Usage data by Hits, Kilobytes and user session

. View what were the top entry pages, top exist pages and how many files they downloaded ( most popular pages , most popular files etc)

. See Which sites are giving you referral traffic

. Which Search Engines are getting you traffic, Which Search Terms You are getting visitors on etc.

. Improve Your ROI by doing behavioral Analysis of Your Visitors.

. Distinguishing frequently visited pages is critical to understanding how to drive more traffic to the join page or shopping cart.

. Demographics of your visitors, that from which geographic locations where your visitors are coming in.

. Which referrals and affiliates are driving traffic to your website

Friday, November 11, 2011

Good adwords account structure

Before starting the adwords account we need to design the good adwords account structure for good conversions
1- Identify you advertising goals according to services , you providing may be more then one services you have
2- create the saperate campaign for each services you have.
3-Choose relevent keywords and placement (targetting)
4-Create Simple straightforword , effective ads, eyecatching ads
5-Optimize your website for good conversions
6-Always track you account performance ,weekly,monthly daily basis

Thanks
Rishi

Monday, November 7, 2011

common negative keywords for adwords campaign

software
home
questions
employment
resumes
college
classes
seminar
forum
examples
course
recruitment
work from home
education
school
programs
cv
interview
resume
cover letter
degree
find a job
what is a
forums
job listing
free
ebay
pictures
ranking
positions
journal
day
work at home moms
openings
opening
university
directory
jobs
gratis
job
training
vacancy
courses
salary
opportunities
opportunity
trade
internships
internship
careers
certification
work
reviews
home based
salaries
spot
profession
Curriculum Vitae
donation
position
certificate
goals
gig
work at home employment
part time work
posting
find job
scam
home-based
occupation
occupations
livelihood
what is
conferences
employ
job offer
job description
job hunt
from home
postings
define
what are
legitimate
pursuit
job seeker
job satisfaction
job seeking
role of
legit
give work
give job to

Wednesday, June 1, 2011

Excel Tips for PPC Ad Campaigns

If you use the AdWords interface to set up your pay-per-click marketing campaigns, you know that it accomplishes certain tasks quite well, but is somewhat less than helpful with others. Fortunately, Microsoft Excel lets you use certain tricks to get your PPC campaigns on track and properly optimized.

Let me give credit where it's due: John Lynch, writing for Search Engine Watch described these and other Excel-based techniques for streamlining an AdWords campaign. You may want to read his article as well, especially if you run a lot of PPC campaigns to promote your website. I admit that I don't exactly have a great deal of experience in this area, but even I can see how much time a marketer can save using these methods.

Okay, let's look at building those PPC ads first. Excel works well for that, except for one issue. Search ads must meet character limits for headlines, descriptions, and display URLs. You can't tell just by looking at an Excel cell whether you're under or over the character limit. Fortunately, you can make Excel tell you how many characters you're dealing with before you try to load your ads.

When you build your Excel spreadsheet for ads, you'll include a column for the various different headlines you hope to utilize. Insert a column directly adjacent to your headline column (in Lynch's image, this column is right next to the one that contains the headlines). Now take advantage of the length function in Excel to give you a count of the number of characters in each headline. As Lynch explains, “If your headline is in cell c2, simply enter the function =len(C2) in the adjacent row.”

That give you your character count, but you still need to make it eye-catching. Looking at numbers helps, but it's too easy to miss a number that's too big or too small. Wouldn't it be great to get some bright color in there to tell you when you're on target or over the limit?

Fortunately, that trick isn't difficult either. To accomplish it, you'll need to use Excel's conditional formatting. For the first condition, tell Excel to highlight the cell in red if the character count is greater than 25. Use a second condition to highlight the cell in green if it's less than or equal to 25. What you'll see are red and green cells next to each headline, and each one will contain a white number. This way, you'll not only know that you're over or under 25 characters in each headline you're thinking of using, but you'll know by exactly how much. And you'll be able to take it in with a single glance.

Ads aren't made up of just headlines, of course; typically, you get two lines of description. That's okay. Build columns for description lines one and two, and add that extra column for counting next to each one. This time, of course, the search engines generously give you more characters to play with, so increase your count to 35. Like magic, you'll never have to worry about problems submitting and loading your ads into the AdWords or adCenter platforms because you've exceeded character limits.

Are you having a problem coming up with headlines? Excel functions come to the rescue once again. This time, we're going to use concatenate. As Lynch explains, the function simply lets you combine two or more cells of data. So start with the column for your ad group label. Create a new column and fill its cells with positive adjectives: time-saving, powerful, versatile, best, etc. Now, in a headline cell, use the concatenate formula to combine an ad group field with an adjective field to create your headline. You can even use this technique with the character limit field.

The concatenate function itself is actually not difficult to form: =CONCATENATE(first cell,” “,second cell). So if you wanted to join the name of an ad group in cell C5 with the name of an adjective in cell E5, the function you'd put into the headline cell is =CONCATENATE(C5,” “,E5) and then await the result. If you just wanted to put the cells together as if they were one word, you could simply type =CONCATENATE(C5, E5) but you want them to be separate words and phrases. That's why this form of the function includes the quotation marks and a space.

There are more tricks you can employ with Excel to speed up ad creation, but these should get you off to a good start marketing your website. Good luck!

Tuesday, May 17, 2011

Top PPC Tips for Effective Marketing - Top 3 PPC Search Engines

Google AdWords

Topping market share and one of the pioneers of the PPC process, Google AdWords offers a quick and supportive environment in which to launch a PPC campaign. While initial costs of $5 and bids starting at $0.01 make it sound very inexpensive, an effective PPC campaign can be costly.

This site offers tutorials, FAQ and technical support and is a great place to start the process. The Keyword Tool on the AdWords site is a strong analytic tool for the PPC campaign designer.

Yahoo! Search Marketing

Coming in behind Google, Yahoo offers a professional and well-maintained site. It is credited with the first pay-per-click search engine (Goto.com) which was rebranded as Overture and then in 2005 as Yahoo! Search Marketing.

Yahoo's main product, Sponsored Search, reaches over 80 percent of active Internet users by providing sponsored listings in search results on the Web's top portals and search engines.

MIVA

MIVA is a network of partner sites which power over two billion queries per month. MIVA's proprietary bid-for-position technology allows the client to select the amount they are willing to spend per keyword.

A full set of management tools and designer support articles makes MIVA a strong PPC resource. MIVA's network includes CNet.com, InfoSpace and WorldNews.

Conclusion

A combination of article marketing and PPC campaigns can turn any web site's sales visions into reality. Always remember, the ad needs to be supported by the content in the blogs or articles. If the ad is to appear at the top or bottom of a web page, support it with some text, at the very least an ALT tag.

Before starting an AdWords campaign, please consult the information provided on Google, and ask an SEO expert for advice. People lose lots of money on these campaigns by not choosing their strategies carefully.

This should not put the fear of God into you. Be methodical; write the list of needed keywords to support the ad. Ensure that tools like Wordtracker and WebCEO are used in any PPC marketing plan.

If you build the PPC campaign effectively, it can simply be a case of earning while you sleep.

Keyword Strategies for Hybrid SEO/PPC Search Campaigns - Forecasting Search Volumes and Assigning Your Terms

There are two main tools available to help you forecast the search volume for your keywords. They are Overture's Keyword Selector Tool, which is free ( http://inventory.overture.com/d/searchinventory/suggestion/), and WordTracker.com, which uses its own proprietary database and Overture's database to forecast keyword volume.

Once you have your preliminary keyword list ready to go, you'll want to know how popular the terms are. Very popular terms are desirable, but often very competitive. Terms that get little or no traffic may not be worthwhile for SEO, but are great to include in your PPC campaign. Middle of the road terms that generate a moderate volume (say, 2000 searches per month) can be targeted in both PPC and SEO campaigns, then moved to either SEO or PPC based on whether they actually bring in qualified traffic.

At this stage of your research, your main criteria for assigning terms to SEO or PPC are search volume and appropriateness of the term. Terms that are critical to your business and come up over and over again on your website should be targeted for both SEO and PPC. Cost is another factor to consider when including a term in the PPC component of your strategy. If the term is highly competitive and its per-click cost high then it may be prohibitive to include it in the PPC campaign. If you do include it, then you'll need to figure out where you want it to appear in the sponsored listings (the #1 listing may be too much money, but #5 may be just fine) and how much money to devote to this term compared with your overall PPC budget.

SEO can be expensive in terms of both time and money. If you are doing it yourself, then expect it to eat up a good portion of your work week as you get it implemented. If you are hiring an agency or consultant to do the work for you, it can be as expensive on a per-term basis as a sponsored listing on Overture or Google. Consider your terms carefully for SEO. Don't optimize pages for terms that get a very low volume and are not absolutely appropriate for your business and your audience. Secondary and low-volume terms should be relegated to the PPC campaign and evaluated closely for relevancy and conversion.

How To Increase Google Trust

If you are a webmaster looking to increase rankings and organic traffic from Google, then this tutorial will definitely prove helpful. You may have heard of Google's Panda / Farmer update affecting low quality websites - this tutorial will answer the questions of what does Google view as low quality - and more importantly - how do I make my website a high quality site?

Tip #1: Add Original, Useful and Substantial Content on a Frequent Basis

In this page: http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html , Google stresses the importance of having original content on your website. Below are some good content guidelines you can implement:

a.) At least 500 words. Most readers need details - especially if your content is a tutorial or how-to guide. If your content does not explain the details, then your content is not good enough, which also reflects the overall quality of your website.

Having a thin amount of content, your site can be labeled as a “content farm” by Google. Make a habit of writing content with details instead of generalizing everything in one or two paragraphs.

b.) Content should be original and not copied. As suggested by Google here: http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html , some great ideas about writing original content are based on research, in-depth reports, and thoughtful analysis.

c.) Articles should be well written, clear, concise, and direct to the point. The readability of your content is also important.

d.) Content should contain images or videos. Content with images or videos reinforces learning and helps the reading process. Make sure you have rights to these images and videos. Make sure to ask permission first if you do not own them.

e.) If absolutely necessary, cites references to external sources as proof. Sometimes when you are writing something in your blog or website, you need evidence that can substantiate your point. In this case, you need to link to a quality external resource. This linking process should be given with editorial merit.

f.) Link to other content within your website. For example if your content is talking about “building widgets” then in some of your paragraphs you start talking about “configuring widgets”. If you already wrote a separate and detailed tutorial about “configuring widgets”, then have your “building widgets” page link to the “configuring widgets” content. This method is really helpful for visitors who are in need of detailed resources about a certain topic (example “widgets”). You might notice that if you are reading a Wikipedia article, it links to a lot of related pages within Wikipedia, and of course helps improve the user experience and increases the retention time of your visitors.

g.) Allow user-generated comments. When you publish content make sure you allow comments to it. User comments are helpful to validate the accuracy and trust of the content. If certain content receives a lot of interaction and approval, then any future readers do not need to spend more time searching for quality content on the Internet because they already found one. They will stick to your website longer.

h.) Allow users to share your content on Facebook, Twitter and other social networking websites. One aspect of a quality website is that its content is highly shared, liked and added to a users list of favorite websites. You should take this opportunity, as search engines like Google are definitely using this data (source: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389 ).

i.) Write as often as possible- this makes your website grow bigger with quality content. The end results are higher organic traffic due to long tail effect and higher link baiting opportunity because of your content. Google also loves to rank big websites

SEO Tools - AdSense Preview

Google AdSense™ automatically delivers ads targeted to your website content. The more targeted your pages are for one or two topics, the better the ads are likely to be. This free preview utility will give you a sense of which ads would be placed on a given page.

The ads shown on your pages will change over time as your content changes or the inventory of Google ads changes. You should check back here often to review which ads will be shown when you're working on updating your pages.

Choosing Keywords with Google

Google has so many great tools you can use for choosing keywords that it seems almost impossible to know about all of them. Recently, I learned about one called Wonder Wheel. It's intended to give a searcher more options to consider, but it can be used for other purposes as well.

To use Google Wonder Wheel, start by putting a fairly general search term into the Google search engine, and hit “search.” In addition to the search results, you'll see a column on the left hand side. Click on “Search Tools” or “More search tools,” depending on how often you use search tools. You'll see one that says “Wonder wheel.” That's the one we want. Click on that, and watch a bit of magic.

For purposes of example, we'll start with a search on “square foot gardening.” Clicking on Wonder Wheel after doing that search divides the main search result area in half. On the right side, you'll see a column of search results not too dissimilar to the list that took up most of the screen before. But you'll notice a big change on the left.

What happened? Wonder Wheel took “square foot gardening” and put it in the middle of a shaded circle. Spokes radiate out from this circle like rays out from a sun. Each spoke leads to a related key phrase. This particular search yields eight spokes:

Container gardening
Lasagna gardening
Square foot gardening forum
Square foot gardening spacing
Intensive gardening
Square foot gardening vermiculite
Square foot gardening tomatoes
Square foot gardening layout

Each of these terms is related to the search phrase “square foot gardening.” I've just gotten interested in square foot gardening myself, so I recognize some of these terms. But if I were starting a blog on my square foot gardening adventures (or misadventures, depending on how next season turns out), I might not have thought to describe it as “container gardening” or “intensive gardening.” And I know I never would have thought of “lasagna gardening”!

In fact, the term “lasagna gardening” is a little too interesting to leave alone, so let's investigate it a little further. Every term on the Wonder Wheel can be clicked. Clicking “lasagna gardening” creates another wheel. The original wheel with “square foot gardening” at the center glides below it, while remaining connected to the new wheel. The old wheel takes on a lighter color, but you can still click on every keyword in it.

And what do we have in the new keyword wheel – excuse me, Wonder wheel? Well, “lasagna gardening” sits at the center, and eight new keywords encircle it in the same way eight key phrases encircled “square foot gardening” earlier. I can click on every single one of them. There are only two major differences (aside from the new keywords) from when the original wheel dominated the left hand side of screen. First, there's a line connecting the new wheel to the old wheel. And second, as you would expect, the right hand column, which lists the search results, has changed to list results for “lasagna gardening.”

And here's a nice touch to satisfy my curiosity: the very first result includes a one-sentence definition for the phrase “lasagna gardening,” so I'm no longer in the dark about what it is. Now I know how it relates to “square foot gardening,” and can fit that bit of knowledge into the larger picture of what I know about the more general subject.

I can go even deeper if I want. Clicking on “lasagna gardening plants” gives me a third Wonder wheel. The first one, with “square foot gardening” in the center, remains visible only as a circle – though interestingly, it shows up as part of a keyword in the new circle: “square foot gardening plants.” And once again, the search results on the right hand side change. If I want to go back to my original Wonder wheel, I need only click that circle on the bottom, and I'm right back where I started.

For just a few minutes of effort, I discovered about two dozen key phrases that are related to “square foot gardening.” A number of these are terms I might not have come up with on my own. Many of them don't even contain the phrase “square foot gardening,” but clearly deal with related, relevant topics. I'm sure you can see how this tool can help you come up with new keywords to aim for on your own or your clients' websites. Good luck!